Over 15 years ago, our Founder and CEO, Darren Bondar stumbled across an exquisite watch boutique in the busy streets of New York City. At that moment, he realized that there was a lack of outlets that offered a wide selection and personalized service for functional and fashionable timepieces in Canada. Watches were becoming an increasingly prevalent accessory in the fashion industry and were generally only available at large box retailers or jewellery stores. In November 1999, WATCH IT! launched its flagship store on the famed Whyte Avenue in Edmonton, Alberta. Since its establishment, WATCH IT! advances as an innovative leader in the watch industry by offering a wide selection of high quality and affordable watches with a focus on exemplary customer service. more... See more text