It’s a rare person of any age who isn’t amused by a toy. The appeal of games, puzzles and costumes spans generations. These Toronto toy stores seek to expose the child-like sense of wonder that exists in everyone.
Part of the magic of toys is being able to touch them and see how they fire the imagination. While many stores get nervous when kids handle the goods, here that’s not an issue. Nader, the owner, loves the excitement he sees in children’s eyes when they scan his shelves and become fixated on the colourful products. He’ll go out of his way to perfectly match tots with toys. Adults will be just as enchanted by his vivid selection.
There’s plenty to love here: a loyalty rewards program, discount cards on your birthday, giveaways (like free tickets to the symphony) and an emphasis on imaginative, hands-on toys instead of video games. After 55 years in business on Avenue Road, they’ve figured out what kids – and adults – love most. Toytown ships nationwide and stocks all the major brands of traditional toy manufacturers.
You are entering a child’s fantasy wonderland, with a giant pirate ship in the middle of the store, surrounded by various play stations. The business was founded in 1988 and built on a formula of combining classic favourites with popular trends. The owners vet all of their merchandise for safety, local-sourcing, durability and play value.
With three branded store locations in Toronto, LEGO continues to be as popular with parents as it is with kids. Generations have grown up with the iconic, interlocking bricks that kids (and grown-ups) can arrange in any shape, figure or tableau. Movie tie-ins and game sets have only enhanced its profile among conscientious adults eager to make kids’ playtime a positive experience.
What started off as a modest enterprise in 1984 has grown into one of Ontario’s premier toy store chains with 19 locations in the GTA alone and more throughout the province. Mastermind has become synonymous with educational themes and, indeed, many of the toys here are designed to challenge young minds and spark creativity. You’ll find a mix of the traditional and intellectual for infants right up to teens.
Located on Roncesvalles, this toy store is a neighbourhood favourite for fun-loving kids and their parents. The catalogue is full of items for toddlers and pre-schoolers, as well as a strong selection of educational products with artistic and scientific themes including some you won’t find anyplace else. Along with staff that genuinely loves being there, the shop hosts contests and puzzle hunts.