Gone are the days when self-conscious men would only go for a facial or a pedicure if they were accompanied by their wives or girlfriends. Today’s spas in Toronto are chic, urban and often gender neutral – and they offer services tailored to the male species.
There are 10 locations in Toronto alone, each offering the same no-frills approach to the spa experience. The list of men’s services is extensive, ranging from a simple brow tint or ear waxing to complete treatment packages. You also get three freebies: lash consultation, skin analysis and toe wax, with the latter complimentary with every pedicure service.
This is one of the most upscale, in-demand spas in a city with thousands of metrosexuals. The decor is gorgeous, with neutral tones and an elegant, underground-like ambience — only the services outdo the aesthetics. Men can choose from a la carte services, treatment packages combined with a spa lunch or go there simply to unwind in the steam room. There are also private suites for relaxing after a treatment.
This is no ordinary spa for men. For starters, the decor makes it look more like a man cave than a grooming studio, with dark, rugged styling and cool track lighting. And, there’s the masculine terminology: it’s called a “foot detailing” instead of a “pedicure.” The signature package is called the Alpha Male, which includes a cut, shampoo and style, massage and more.
This spa is open to both genders, but there are men’s packages tailored to make the place seem uniquely theirs. Guys can choose between the men’s essential treatment or gentlemen’s retreat, with each package offering a variety of services designed to relax and rejuvenate. There’s also a lunch option at the Terrace Restaurant with each spa package, ideal for capping the perfect day of self-indulgence.
Daniel Francoeur started this spa in Ottawa in the belief that men were being ignored by the spa industry. It wasn’t long before word spread of how his spa appealed to gents and Daniel set up shop in Toronto, as well. Today, Bodé is known for making men comfortable in the spa environment, whether it’s the neutral decor or the male-focused grooming and aesthetic services.