54 General Store is very pleased to introduce Biko, a new line to jewelry from our impressive collection of Canadian creators. This is Toronto designer Corrine Anestopoulos and original and colorful pieces that can be worn very well by itself or stacked and layered for a 'look' more daring. The warm copper tone complements well the bohemian charm of Montreal summer and fits just as well with the palette of rich tones ahead autumn.more...See more text
Just walking through the door of Général 54 is a thrill – you know you’re about to make some wonderful discoveries. Jennifer Glasgow, the owner of the boutique on the Boulevard Saint-Laurent, has a nose for seeking out designs by Canadian designers with a certain je ne sais quoi to them.
The place opened 10 years ago, when Jennifer, a fashion designer, was looking for a place to showcase her creations to the public. “I had done fashion shows, some large and extravagent, but they didn't give good returns,” she explains. “And I needed a place to display my clothes to the public, a place where [people] could buy them.”
Browse environmentally friendly, creative goods from over 60 local Quebec and Canadian designers at this quaint Mile End shop. You’ll find unparalleled designs that your love is sure to adore. From clothing to accessories to jewellery, there is no shortage of unique and fabulous gift ideas here.
A women's clothing store as well as a jewellery shop, Général 54’s roster includes approximately 40 designers, such as Louve Montréal, Wolf Circus, Urbanite Jewelry, Femme Mécanique and many other sought-after names.