Vivah actually started out as Directions East a trading company back in 1972 by Zell Goodbaum who was living and working in India. Zell developed a wide range of gift items and ethnic art objects for sale in Canada. For about 12 years, he traveled back and forth 3 times a year to the East, as well as across Canada, developing a successful wholesale distribution company. Among his customers were Birks, Eatons, Fairweathers and Suzy Shier. more... See more text